Text, Image & Video Ads
Phase 1 of the online campaigns involves creating text adverts and then sending search engine traffic to typically two different types of Landing Pages such as a services page and a blog article. This split A/B testing is recommended as it can help identify what is effective on-page content.
With our support for Google Analytics and Google Tag Manager, you can better understand your site visitors and how to supply content that increases leads or bookings.
Free Online Consultation
Keyword Phrases Strategy: Your potential online buyers search for suppliers like you using 1000s of different phrases. Identifying the right keywords is a critical input to your content marketing strategy. We research 10,000s searches made over the last 12 months to make sure you don't miss keyword phrases that convert.
Niche Segment Research: Which keywords? What gender? What job? How old? Which interests? Answering these questions coupled with your current customer knowledge can help you identify your different online buyer personas.
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