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Lean Buyer Personas

Who is involved in a purchase decision?
Within a b2c context, purchase decisions are mostly made based upon emotional responses to social influences. Influences from friends, family, work colleagues and well-known personalities all affect purchase decision making. In a b2b context, purchase decisions that are strategic or involve relatively high budgets, typically involve a decision-making unit with individuals taking on roles such as assessors, decision-makers, and approvers. 
As part of our Go-To-Market Research, we help develop lean personas for each of the typical individuals involved in a b2c or b2b product or service purchase. We validate these against 16 standard personality types before making them available for final keywords selection and importantly advertising demographic criteria selections (e.g. age range, job title, hobbies).

Buyer Keyword Phrases

How do you compare to competition?

Within a short time, we can assess who are your dominant online competitors for your products or services. Identifying your local or regional competition involves identifying keyword phrases that are linked to purchase intent. These competitive keyword phrases may well have high "Cost Per Click" (CPC) rates but this isn't necessarily a problem if high sales Conversion Rates can compensate.



Free Online Consultation

Assessment Consultation

Keyword Phrases Strategy: Your potential online buyers search for suppliers like you using 1000s of different phrases. Identifying the right keywords is a critical input to your content marketing strategy. We research 10,000s searches made over the last 12 months to make sure you don't miss keyword phrases that convert.

Niche Segment Research: Which keywords? What gender? What job? How old? Which interests? Answering these questions coupled with your current customer knowledge can help you identify your different online buyer personas.

Choose one of your products or services now and register for a free market research report.

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