Customer Decision Making
Within a short time, we can assess who are your dominant online competitors for your products or services. Identifying your local or regional competition involves identifying keyword phrases that are linked to purchase intent. These competitive keyword phrases may well have high "Cost Per Click" (CPC) rates but this isn't necessarily a problem if high sales Conversion Rates can compensate.
Free Online Consultation
Keyword Phrases Strategy: Your potential online buyers search for suppliers like you using 1000s of different phrases. Identifying the right keywords is a critical input to your content marketing strategy. We research 10,000s searches made over the last 12 months to make sure you don't miss keyword phrases that convert.
Niche Segment Research: Which keywords? What gender? What job? How old? Which interests? Answering these questions coupled with your current customer knowledge can help you identify your different online buyer personas.
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