Online Territory Management
SEO Keyword Strategy
Identifying 100s of relevant keywords are a critical success factor to digitally transform your business. Online engagement with stakeholder communities, whether customers, partners or suppliers requires communication that uses familiar phrases. Our experience shows to apply effective SEO, you need a diverse set of keyword phrases that can offer a product or service Landing Page attention grabbing headlines...
Within a short time we can assess which keywords are being used by dominant online competitors for your products or services. Dominant competition is not limited to known brands but also competitors that use keyword phrases to gain access to your buyer personas.
The Online Readiness service identifies keywords that, even with relatively high "Cost Per Click" (CPC) rates, offer lead or booking Conversion Rates (CVR) that are profitable.
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Keyword Phrases Strategy: Your potential online buyers search for suppliers like you using 1000s of different phrases. Identifying the right keywords is a critical input to your content marketing strategy. We research 10,000s searches made over the last 12 months to make sure you don't miss keyword phrases that convert.
Niche Segment Research: Which keywords? What gender? What job? How old? Which interests? Answering these questions coupled with your current customer knowledge can help you identify your different online buyer personas.
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